At Salient Communications INC.,

we pride ourselves on developing health communications and programs that are relevant and memorable, simplify translation to practice, and improve patient outcomes.

We understand how people learn and change, how decisions are made, and how to communicate effectively. We base our relationships and mandates on mutual understanding and values, and shared strategic and health benefits.

salient arrow be noteworthy.

Our mission

To be the partner of choice of clients who want to communicate and interact with healthcare professionals, patients, and key stakeholders in a noteworthy and actionable manner, while maintaining a focus on an end result of improved patient outcomes.

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Our offering

Includes strategic design, development, implementation, and evaluation of health communications, education, and campaigns.

Experience set

icône Health / Medical education
icône Integrated communications campaigns
icône Training
icône Facilitation
icône Stakeholder engagement
icône Adult education

Therapeutic areas of expertise

  • Anesthesiology
  • Cardiology
  • Dermatology
  • Diabetes
  • Fertility/reproductive health
  • Gastroenterology
  • Lipid management
  • Hematology
  • Medical devices and technology
  • Immunology
  • Infectious diseases and vaccines
  • Metabolic and chronic diseases
  • Neuroscience
  • Nutrition/health and wellness
  • Oncology
  • Ophthalmology/optometry
  • Oral health
  • Osteoporosis
  • Pain management
  • Psychiatry
  • Respirology
  • Rheumatology
  • Trauma
  • Urology
  • Women's health
  • Etc.

Target audiences

  • HCPs
  • Patients
  • Stakeholder associations
  • Government
  • Caregivers and more...
target

Our areas of focus

Get it right from the start

Strategic planning

  • Strategic plan development
  • Delineation of objectives, key messages, and tactics
  • Influencer identification, mapping, and engagement
  • Regulatory and guideline consultation (eg, PAAB, IMC, CFPC, RCPSC)
Strategic planning

Our clients

  • Pharmaceutical companies
  • Physician associations
  • Patient associations
  • Physician organizations
  • Medical education agencies
  • Communications agencies

Our team

Our team includes a network of multi-disciplinary colleagues, ensuring clients are getting the best talent suited for each particular project: medical writers, translators, graphic designers, social media experts, digital experts/programmers, audiovisual professionals, etc.

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Lee Cappel photo

Lee Cappel

President, Salient Communications Inc. Health Communications Specialist, Certified Adult Educator

Lee Cappel has been communicating to healthcare professionals, patients, and stakeholders for over 25 years. She is an expert at developing strategic solutions to motivate behaviour change. As a certified adult educator and continuing health education (CHE) specialist, Lee is always looking for opportunities to integrate communications and education to meet client and healthcare objectives.

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With the decades of experience as her foundation, Lee launched the independent consultancy Salient Communications. She applies the learning from her past positions at leading agencies and companies to the benefit of all of her clients. She prides herself on providing the best consultation for her clients – no matter the circumstances. From strategy to execution to measurement, Lee's wide range of experience in multiple therapeutic areas ensures that she continues delivering cutting-edge programs and communications, while respecting the ever-changing regulatory and healthcare landscapes.

Lee is a skilled speaker and facilitator, and is adept at priming for behaviour change through influencer engagement and targeted communications. Lee has long-standing relationships with key opinion leaders in a variety of therapeutic areas, and is known to be able to get quick responses and honest counsel.

With an acute eye for detail and unrelenting work ethic, Lee commits herself to making her clients' lives as easy as possible, while always ensuring they meet and exceed their targets and objectives.

planning